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Local business

Practical technology writing for owner-operated and local businesses.

Small businesses are sold a great deal of software they do not need. These articles try to be useful about what actually helps.

How local businesses can improve their digital presenceMost local businesses do not have a visibility problem. They have a clarity problem and a response problem.Read Website optimization for local businessesMost local business websites lose people for one of four reasons, and all four are fixable without a rebuild.Read